A partnership proposal for the next generation of employee financial services — where salary doesn't just land in a bank account, it starts working from the moment it lands.
What if every employee on Papaya Global's payroll — across all Papaya customers worldwide — received their salary into an eToro account? Not just a bank account. A financial account where their money works from the moment it lands.
For Papaya's global payroll network — replacing fragmented correspondent banking with a single, modern destination for salary.
For new accounts at scale — every payroll cycle becomes an acquisition event, and every employee a long-term active account.
A staged integration that starts with payroll payments and unfolds into the most complete employee financial platform on the market.
Revolut is already moving into HR. The question isn't whether this category exists — it's who wins it.
A neobank trying to bolt HR onto a consumer product.
Payments + payroll + investments + equity + crypto + copy trading + benefits — across 160+ countries.
Revolut must build payroll from scratch. Papaya already has it.
Revolut has limited brokerage. eToro is a NASDAQ-listed, full-stack platform.
Together: a distribution moat via Papaya's enterprise customer base.
Together we launch "eToro for Work" — a new business line competing head-to-head with Revolut Business, Deel, and Remote.
A genuine two-sided deal: differentiation for Papaya, distribution for eToro, real value for every employee in between.
Start with the safest possible pilot, prove the integration, then unlock the network.
Roll out to eToro's own employees in the UK, EU, and Israel. Validate end-to-end flow before any external customer is touched.
Launch eToro Credits plus the benefits API exposed to Papaya customers — first set of enterprise integrations live.
Open to all Papaya customers in the UK, EU, and Israel. Employees start receiving salary directly into eToro accounts.
The combined offering becomes a standalone business line — competing directly with Revolut Business, Deel, and Remote.
Five forces are converging right now — and the cost of waiting is the cost of letting someone else build this first.
Papaya is at 80% agentic payroll — the payment destination is the next battleground, not the next feature.
eToro IPO'd NASDAQ in May 2025 at $5.6B — the B2B2C investor story is compelling and needs proof points now.
Revolut is already moving into HR. We either act now, or we cede the space.
Two Israeli-founded global companies already working together — the cultural and operational chemistry exists.
Eynat's thesis needs a financial platform on the other side of payroll. eToro is that platform — uniquely positioned, fully regulated, NASDAQ-listed, ready to scale.